Sunday, April 4, 2010

Author Brand

I'm taking a few online classes about promoting.  It was the aspect I never studied when learning how to write.  I was focused more on becoming a good writer than becoming a good salesman/MC.

I've said this before.

One of the things that's coming up again and again is the author brand.  Branding yourself so people know what to expect, and why you're different.

I'm not very good when it comes to answering things like that.  "Tell us about yourself.  Why should we read you?  What's unique about your stories?  Why should I pick you over everyone else?  What are your strengths and weaknesses?"

Those questions just suck.

How do I describe myself, other than saying "I'm just me."  My sister-in-law praised me as being so creative, and so cool.  Both made me blush, because I don't think of myself in those terms.  I'm just me; I prefer my Legolas lunch box to a purse.  I write my stories with my characters, without really thinking about them.

Since there's no conscious effort to be myself, there aren't any easily attainable words to describe me.

One thing I do know about my author brand; I have no desire to be like everyone else.  I very much want to run things as I would, not as an author should.  Like keeping the YouAreAnnoying.Us domain.  Yes, I write because I'm a storyteller, and want others to share my story.  But I don't cater to people, and if someone is bugged by my dark/blunt/me attitude, they're not the kind of people I want reading my work.

Elitist?  Maybe.  But me.

I also don't want to be "professional".  Gods, I hate that word.  It implies so many things to me, like stiff collars and no fun.  I'm going to play video games, and I'm going to swear, and I'm going to hate things.  I'm going to have fun, and I'm going to squee over cuteness, and I'm going to be annoying.

If I didn't do those things, I wouldn't really be myself.  Sure, there's details that don't need to be said in public.  But there's also no reason I should put up a facade just because I'm an author.

1 comment:

  1. Being professional and being a stiff are soooooooo not the same thing at all. You can be silly, raunchy, immature, and creative and still be a professional. Being a professional to me is simply being tenacious about an aspect of your life.

    Being a writer and being an author are not the same thing. You have decided to be an author with that 'brand' comes some need to define yourself. Becoming a 'professional author' does not turn you automatically into a Danielle Steele clone (however her bio is fucking fascinating.. read the wiki you will see what I mean)

    The point is, you _are_ uniquely you defining yourself will not change that it will just make it easier to write your wikipage.

    ReplyDelete

Thanks for taking the time to say something to me. I love hearing from you.